Are you ready to Get Speedo Fit?
The world’s no 1 swimwear brand has embarked on a campaign to boost the fitness market by encouraging you to ‘Get Speedo Fit’.
This global product and marketing programme aims to elevate the status of swimming for fitness to that of going to the gym, running, or playing a sport to keep fit.
The ‘Swim Fitness’ category comprises people who use swimming as a primary means of keeping fit, who are committed to their fitness goals and who are motivated by continual improvement. Speedo has identified Swim Fitness as a growing trend in the market that is now estimated to be worth over $2.7 billion globally.
The ‘Get Speedo Fit’ campaign includes:
- Speedo’s signature ‘Monogram’ swimwear
- The Speedo Aquapulse Max and Aquapure goggles.
- Key training aids.
Speedo’s Monogram swimwear collection is perfect for those who swim several times a week.
Thanks to Speedo’s advanced Endurance+ fabric, Speedo’s Monogram collection is 100% chlorine resistant and hardwearing for a long product life. It dries quickly making it the ideal option for those on the move.
Available in a wide choice of silhouettes, from Musclebacks, Racerbacks and Two-Pieces for women to Briefs, Aquashorts and Jammers for men, the Monogram collection is available in a variety of colours, complemented by interlocking ‘S’ Speedo signature branding for a simple yet stylish poolside look.
Speedo’s Monogram swimwear is complemented by the new Aquapure goggle, featuring Speedo’s revolutionary IQfit technology.
IQfit™ is based on the results of extensive global 3D head scanning, which features Speedo’s first ever ‘truly’ 3D seal to ensure optimum fit. The result is a goggle seal contoured to the exact dimensions of the face, which virtually eliminates leaks whilst reducing marks around the eyes.
In addition, Speedo’s Aquapulse Max goggles combine IQ Fit with an exciting and futuristic design. Developed by Speedo’s global research and development team, Aqualab®, IQ Fit is the result of extensive global head scanning data achieving ultimate comfort and fit. The new Aquapure range is available for both men and women.
For those looking to improve their swimming technique whilst strengthening and toning specific areas of the body, Speedo also offers a full selection of Training Aids.
To make it as easy as possible for people to target specific areas of their body, each Training Aids product is rated based on the four key areas of Strength, Endurance, Technique and Calorie Burning, effectively enabling users to swap the gym for the pool, and ‘Get Speedo Fit’.
Unlike most other activities, swimming virtually eliminates impact on joints and muscle strain to significantly reduce the chance of injury. As well as helping to improve stamina and muscle tone, swimming is also a great cardiovascular activity and the best choice for an all-over body workout and vastly improved fitness.