Pretoria’s High Performance Centre partners with Brand ID
The High Performance Centre (HPC) at the University of Pretoria and Brand ID are thrilled to announce a newly formed five year partnership.
Brand ID, a Lifestyle Fashion and Sports Brands distribution business with a family of 25 brands has offered a unique level of partnership to support the high performance culture of the HPC through their global sport brand portfolio.
Says Brand ID‘s CEO Wayne Bebb “we have had a long standing relationship with the HPC and our Speedo brand. We have found them to be a perfect partner and therefore found it opportune to extend the relationship with them further into our broader brand family. Our business prides ourselves on creating unique partnerships between athletic centres of excellence and our business to offer them best in class product to support their achievement goals. It’s a pleasure to engage with the HPC who sees the value in true partnerships”.
The partnership allows the HPC access to the entire Brand ID family of brands with particular focus on Skins, Skilz, Speedo, Mizuno, Canterbury and Brooksfield.
Canterbury needs no introduction and has defined the “world of rugby” as the playground for the brand. Mizuno celebrates its Japanese heritage by providing superior footwear for track, road, trail and field. Speedo positions itself as the number one swimwear brand in the world and produces unrivalled technical product due to its massive investment in research and development. Skilz produces training equipment that acts as a workout partner. By incorporating technology with targeted training to develop athletic enhancement, it encourages optimal workouts and results. Skins is the number one compression garment in the world offering unrivalled athletic performance and recovery. Brooksfield is a lifestyle brand offering the unique opportunity to also cater for any off field apparel.
Exclusive partnerships of this nature allow for credible endorsement of world class sports brands, demonstrated use of the brand at the HPC and beyond this roll out further shared exciting joint ventures and activations with Brand ID.
Equally excited about this partnership is the CEO of the HPC, Toby Sutcliffe who said that “teaming up with a Company like Brand ID was an easy decision, based on our professional relationship we have built up with Speedo over the past few years. The range of products is a perfect fit with what we are offering our athletes on a daily basis and already our Olympic Gold Medal Rowers, our top athletes, swimmers and triathletes have all reaped the rewards of being associated with some of these exciting, innovative and Lifestyle brands. With the Olympic Games in Rio only just over a year off we are truly excited of what we, with Brand ID and their portfolio of brands, will be able to deliver to our high performance athletes in the lead up to and during the games.”