“German engineering” sparks Chinese online shopping binge

The power and magnitude of online Chinese shoppers and their demand for high-quality products has left German retailers reeling as selected goods sell-out unexpectedly across the country.

German media are celebrating a demand for the country’s high-quality products as Chinese consumers clamour online to buy extraordinarily large quantities of German-made goods which consumers can be certain are not counterfeits.

One of Germany’s biggest newspapers, FAZ, reports that Chinese consumers recently descended en masse on German online retailers and drug stores to buy high-quality milk powder, leading to purchasing limits to ensure availability for local consumers.

Now, Chinese demand is focused on Alpecin Caffeine Shampoo to counter hair loss* which is marketed globally as “German engineering for your hair” and which has shown unprecedented sales spikes across Germany due to online demand from Chinese consumers.

“We’re pleased that Chinese consumers trust us and recognise the quality of our products,” said Eduard Döerrenberg, Managing Partner of the Dr Wolff group which produces Alpecin and sells it across the globe, including in South African pharmacies and online stores, and more recently, in China.

The caffeine-based formula in Alpecin helps counter hair loss by penetrating the hair, contributing to extending longer hair growth phases and helping prevent premature hair loss*. Research shows that up to 80% of men may suffer from hereditary hair loss.

(* without a result of a medical condition)

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