The Idea Worx appoints uber-strategist Dimape Serenyane as CEO

The Idea Worx (, one of SA’s leading strategic marketing promotions companies, has appointed veteran advertising and marketing industry guru, Dimape Serenyane, as its CEO.

Serenyane, co-founder of HerdBuoys McCann-Erikson and most recently, a brand strategy specialist for Brand SA, is a multiple award-winning advertising executive, consultant and strategist. Among his many accolades is a lifetime achievement award from the Financial Mail/AdFocus/SABC.

Serenyane will also head up the Johannesburg office of Cape Town headquartered The Idea Worx. He brings over three decades of local and international marketing and communications experience into a fast rising company which covers every aspect of promotions – from original idea, concept development and global merchandise sourcing, through to design, production, quality control and fulfilment.

The Idea Worx has the edge over competitors by offering customised campaigns backed by measurable returns (see:

Serenyane joins a highly accomplished team of directors at The Idea Worx comprising ad and marketing industry heavyweights Lee Wainman, Colin Hutt and Craig Mathieson who collectively bring over 50 years of experience to bear on an impressive array of clients who include Premier Foods, Blue Ribbon Bread, Cell C, Pick n Pay, Engen, Samsung, Caltex, Media 24 and Soccer/Laduma, among others.

The directors welcomed Serenyane, adding that his depth of knowledge and experience in the ad and marketing industries is almost unparalleled: “Dimape has an exemplary track record and the gravitas he brings in terms of strategy, execution and winning campaigns is underscored by his reputation as one of the best in the industry. We are thrilled to have him on board”.

Serenyane joins The Idea Worx on the cusp of the launch of a new age digital marketing and promotions technology in SA, which is set to finally eradicate the line between the clichéd above and below the line communications, in effect dramatically changing the interaction between brands and consumers. With this technology, which Dimape defines as“QR coding on steroids, Tobasco and worm-wee”, marketers can now unmask and engage consumers on a one-to-one basis – a challenge marketers had been trying to unravel from time immemorial.

This technology unmasks consumers and opens a mutually beneficial and measurable engagement. The technology is due to be announced and launched early end March early April 2013. A pre-launch national road show of presentations to both marketers and communications agencies is currently underway, and to get an in-depth preview of this technology, kindly contact one of the following at The Idea Worx:

Lee Wainmann: 021 439 02 83 / +27 82 4000 429

Colin Hutt: 021 439 02 83 / +27 83 253 4688

Dimape Serenyane: 011 656 4297 / +27 82 7887 959



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